Workshop on promotion of Rx medicines according to the changes to the legislation
Dear Sirs and Madams!
On January 31, 2012 Legal Alliance Company will hold a workshop on “Promotion of Rx medicines according to the changes in legislation: materials for doctors and pharmacists after 13/07/2012. What should we know before event planning and materials development”.
The event is supported by Association of International Pharmaceutical Manufacturers (AIPM Ukraine). Media partner of the event is Infoskrin LLC.
The event will be interesting for:
- managers responsible for promotion of Rx medicines,
- in-house lawyers of pharmaceutical companies,
- other participants of the process of advertising, order and approval in the pharmaceutical company.
During the event speakers will compare the requirements of current legislation on the promotion of Rx medicines to those which will be applicable from 13/07/2012. Also they will make a number of important practical conclusions and recommendations.
- To which materials are advertising requirements for Rx medicines may be applied?
- How to separate information about Rx medicines and Rx medicines advertising?
- Is it possible to place information about Rx medicines, for example, at distribution points (Pharmacy)? What kind of information is appropriate?
- What are the consequences of ignoring the requirements to Rx medicines advertising?
- What are the main risks for various promotional activities (internet, leaflets, cards, samples, brand remainders, etc.)
- How should promo materials of Rx medicines look like (what it should be and what should not).
Speakers:
- Andriy Gorbatenko, attorney, Counsel of Legal Alliance Company
- Oleksiy Bezhevets, attorney, Partner with the Legal Alliance Company, MBA.
Venue: BC «Palladium City» (Kiev, 172, Gorkogo Str. 7th Floor).
Financial aspects: 350 UAH. Free admission for regular customer card holders.
Duration: from 16:00 till 18:00
Language of the conference: Russian/Ukrainian
Registration of participants and accreditation of mass-media for the event is required.
You can get additional information about the event, including possibilities of sponsorship and media partnership, by applying to Ms. Natalia Dokuchaeva, business development manager at Legal Alliance Company, by tel. +380 44 220 15 84 (85,86) or by e-mail: dokuchaeva@l-a.com.ua.
