Conference: «Friday the 13th. New rules for advertising of medicines»

Speakers: Oleksii О. Bezhevets, Andrii O. Gorbatenko,

Ladies and Gentlemen!

Legal Alliance Company invites you to attend its Conference «Friday the 13th. New rules for advertising of medicines», which will take place on July, 13 from 14.00 till 19.00.

Venue: Ochakov Business Center, Ochakovskaya Str., 5/6, a conference room (near Sevastopol area).

During the conference the Legal experts of Legal Alliance Company in the field of advertising and pharmaceutical law as well as well-known Ukrainian experts in marketing will talk about the situation in the field of drug advertising, which will be established after the Act came into force, about the possibilities that opens up and leaves untouched the law, as well as possible actions of pharmaceutical companies in this regard.

Participants have the unique opportunity to take part in a master class of representatives from the markets, which have already experienced a similar stage of tightening the requirements for advertising.

The event is supported by American Chamber of Commerce in Ukraine (ACC), The Association of international pharmaceutical manufacturers (AIPM) Ukraine, The Association of Pharmaceutical Research and Development (APRaD), Cegedim, SMD (Support in Market Development), Infoscreen Ltd., information portals Sostav.ua,Pravotoday, MedPharmConnect, magazines Pharmaceutical Courier, Mister Blister, Farmacevt Praktik, The Modern Pharmacy, The Medical Practice: organization and legal issues.

The prospect of a complete ban on advertising of medicines, which is provided for by the Draft of Law № 7007, initiated by Tatiana Bakhteeva was one of the most debated topics in 2011. December 20, 2011 present Draft has been adopted with the significant changes by the Verkhovna Rada of Ukraine in the second reading and subsequently signed by the President. Nowadays, this document is known by the market participants as The Law of Ukraine № 4196-VI.

Despite the fact that the law (as opposed to the Draft) does not establish a total ban on advertising of medicines, it still has a critical character for the pharmaceutical market, because it contains a number of innovations in the field of drug advertising, which demolish the approaches and stereotypes existing today in the minds of pharmaceutical marketing specialists. The law arouses discrepant opinions among representatives of the market, government agencies and lawyers.

Given the revolutionary nature of changes the transitional provisions of the Law allot to the Ministry of Healthsix months to create the opportunities and instruments for the implementation the Law.

Time of its full entry into force is inexorably approaching.

Therefore, it is necessary to understand how to live with it.

CONFERENCE PROGRAM

Time	Program
13:30 – 14:00	Registration and welcome coffee
14:00 – 14:40	Oleksiy Bezhevets, attorney-at-law, Partner with the Legal Alliance Company, МВА Overview of the forthcoming changes in the advertising of drugs from a legal point of view. Necessary facts you should consider. Conclusions and recommendations. Discussion
14:40 – 15:00	Lana Chubakha, General Manager Cegedim Limiting the market of pharmaceutical advertising. Experience of other countries in the figures. What to expect in Ukraine? Discussion
15:00 – 15:40	Andriy Gorbatenko, attorney-at-law, Counsel with the Legal Alliance Company Sampling of medicines in terms of legislation novelties and more. The nuances of advertising and promotion of drugs on the Internet. Discussion
15:40 – 16:00	Coffe-break
16:00 – 16:40	Victoria Ptashnyk, Associated partner with the Legal Alliance Company Unfair advertising: from theory to practice or potential risks for violation of competition law Discussion
16:40 – 17:40	Master-class by Andriy Prudius, The head of the marketing committee of the European Business Association, a marketing consultant of The Garrison Group Instruments of building strong brands on the regulated markets. Cases of foreign pharmaceutical markets
17:40 – 18:40	Master-class by Tatyana Zheltomirskaya, Head of marketing Ukraine at Nemiroff Are effective marketing and advertising possible in the era of legislative restrictions?

FINANCIAL CONDITIONS:

Status	Cost
Client of the Legal Alliance	UAH 600
Member of AIPM Ukraine, APRAD	UAH 600
Member of ACC, EBA (pharmaceutical company)	UAH 600
Any other representative of pharmaceutical business	UAH 800
Mass-media	Free participation

Pre-registration and accreditation of media required.

Working languages of the meeting will be Russian/Ukrainian

Organizational partner of the event - LLC «Pravotoday».

For registration, please, contact Mrs. Natalia Duginova (business development manager at Legal Alliance Company), by tel. +380 44 220 15 84 (85, 86) ext. 704 or by e-mail: duginova@legalalliance.com.ua

Partners and media-partners of yhe Conference

Infoscreen Ltd.