Mr. Andriy Gorbatenko has told the pharmacists how much it is necessary to spend on lawyers

Yesterday, on June 07, the 5-th Specialized Conference-Workshop "FARM BUDGET-2012" took place in the city of Kiev. It was attended by over 150 representatives of the pharmaceutical industry.

The issues, traditionally discussed at the conference, included promotion and advertising medicines, the effectiveness of budget planning and its execution, opportunities for information analysis of the pharmaceutical market and the consumer’s budget. Besides, predictions and scenarios of the Ukrainian pharmaceutical market development in 2011-2012 were mentioned.

 One of the most unusual and memorable report of the conference was a speech of  Mr. Andriy Gorbatenko, Counselor with Legal Alliance Company. Mr. Gorbatenko told the audience how it is possible to organize expenditures of pharmaceutical business for legal support in a proper way.

So Mr. Gorbatenko drew the conference participants’ attention to a stable growth of the pharmaceutical companies’ expenditures for legal services, in a view of the legislator’s activity first and foremost. . Statistically about 150 new legal acts, affecting the pharmaceutical industry anyway, were adopted each year during 2008-2010 years.. A significant tendency is also the increased state control, resulting in  the increasedcost of errors (in the form of direct and indirect losses), and the manager’s obscuration of responsibility .  Thus those law firms, which have insured their professional liability, are outstanding due to their advantages.Andriy Gorbatenko also predicted the most popular inquiries to lawyers in the near future, as well as share of the cost for their handling. In his opinion, the leading positions  belong to the traditional issues- advertising and competitive wars, as well as protection of  a product on the market, which is a new trend for the Ukrainian market. -

At the end of his speech, Mr. Gorbatenko made several recommendations for the conference participants concerning savings in the field of legal services. In particular, he recommended to exclude repeated requests to legal advisers, and use a database of legal advices in order to gain answers to standard questions.

 For example, Legal Alliance Company settled the first issue for its clients, having opened  the Extranet – a personal account of each client, containing all the advices  which were given to the client during  the whole period of his cooperation with the Legal Alliance. Moreover, Legal Alliance Company proposed solution of the second problem tfor the pharmaceutical market representatives. For more than a year, a recourse PharmAdvisor, developed by the Company, has been operating successfully. r, It contains  an online database of legal advices for the pharmaceutical business, which allows to reduce significantly the pharmaceutical companies’ expenditures for   typical requests.