Ilya Kostin, the Senior Partner of Legal Alliance Company, visited the press-club «Marketing in Pharma. Postmodern: looking ahead through the rear-view mirror»

Ilya Kostin, the Senior Partner of Legal Alliance, visited the press-club “Marketing in Pharma. Postmodern: looking ahead through the rear-view mirror”, which was held on June17, this year in Kiev.

The press-club was attended by the marketing directors, the marketing managers, the brand managers, the product managers, the representatives of senior and middle managers of the marketing departments of the Ukrainian and foreign pharmaceutical companies.

The event was devoted to the evaluation of the used screenplays of possible development of classical and innovative marketing by the pharmaceutical companies. Within the frames of the press-club a round table discussion on the issues of the pharmaceutical marketing in Ukraine was also held. In the discussions there were issues related to the modern laws of global marketing, OTC marketing, as a special phenomenon in the pharmaceutical market, promotion of the Rx-products in the pharmaceutical market, the perspectives of Internet marketing for the pharmaceutical industry, and also the issues of the impact of government regulations on the scope of pharmaceutical marketing.

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