Legal Alliance Company discussed admissible promotional methods with top managers of foreign pharmaceutical companies

On 18 May 2010, the Legal Alliance Company participated in the meeting held by the Association of International Pharmaceuticals Manufacturers (AIPM Ukraine); the subject was Acceptable Promotion Methods in Pharmaceutical Business.

The topicality of event participated by senor managers, representing the foreign producer of pharmaceuticals having operations in Ukraine, was explained by the change in the legislator’s approach to the definition of unfair advertising of pharmaceuticals. It should be noted that the existing approaches have resulted in imposition of considerable fines on the key players at the pharmaceutical market in this country, and may result in a high risk of response on the part of supervising authorities to violations occurring in the industry.

Two panel meetings were planned at the event. The first part of the meeting was a closed round table discussion with the subject Protection of Interests of Foreign Pharmaceutical Companies in Ukraine. New Competition Rules. Executive Director of AIPM Ukraine Vladimir Ignatov and Senior Partner of Legal Alliance Company Ilya Kostin acted as moderators.

At the second panel meeting the Partner of Legal Alliance Company Aleksey Bezhevets held a practical training Acceptable Promotion Methods in Pharmaceutical Business, where the attention of participants was focused on the hidden risks for advertising and marketing that may occur for pharmaceutical companies. The participants became aware of the recent court practice in the said area, heard analytical presentations, and were given an opportunity to ask questions of concern for them to practicing lawyers.

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