Legal Alliance Partners Attended Seminar by Professor Laurent Marlière “Law Firm Business Planning: The Way The Largest Successful Firms Work”

Seminar "Law Firm Business Planning: The Way The Largest Successful Firms Work" was held at Kiev Mohyla Academy on April 24, 2009.

The seminar ran under the auspices of Eurojuris Ukraine Association and Ukrainian Lawyers' Association.

The event was attended by more than 30 partners and marketing managers of Ukrainian and international law firms. Legal Alliance was represented at the seminar by senior partner Dmitry Aleshko, partner Aleksei Bezhevets, president of Eurojuris Ukraine Association, and development manager Natalia Dokuchaeva.

Seminar was delivered by marketing professor Laurent Marlière (Paris, France), founder and partner of Scipion, Europe's leading management and marketing consultancy for law firms, and executive adviser of Eurojuris International, the largest European network of legal practices. Also, Dr Marlière chairs the European Legal Awards and the M-Club for managing partners and marketing managers of the most prominent law firms in Europe.

Within the seminar Dr Marlière focused on planning of a law firm activity, explained how to draft an efficient business plan and highlighted such aspects as organisation management, marketing and business development, finance, and human and knowledge resource management. He also looked into challenges posed before law firms by the period of economy hurdles and discussed specifics of business planning during this period with seminar attendees.

Law firms and their managing partners typically experience difficulty in achieving efficient planning of their activity. Very small part of the Ukrainian law practices have a business plan meeting contemporary corporate management requirements.

Professor acquainted the attendees with Stratos, the pragmatic method already implemented by many European law firms. Stratos is a business planning tool for a law practice working by a "remote control" principle. It provides the managing partner comprehensive information on global management of the business and covers general administration issues and marketing aspects (such as CRM, client feedback, services, administration of departments/PG's, financial issues, human and knowledge resource management).

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