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LEGAL ALLIANCE, founded in 1995, is today one of the leading Ukrainian law firms specializing in legal support to pharmaceutical companies doing business in Ukraine and CIS countries.

OUR CLIENTS represent the following industries: pharmaceuticals, medical devices, consumer goods, medicine, cosmetics, para-pharmaceuticals, chemistry, biotechnology, agriculture and food products.

LEADING ASSOCIATIONS — AIPM Ukraine, APRaD as well as the EBA Healthcare Committee have chosen Legal Alliance as their legal advisor.

2319

Advertisement and promotion of medicines on the Internet: a series of seminars

1, 15, 29 October 2019

10:00 - 12:00

Conference hall of Business Centre “Illinsky”

8 Illinska Str.

Legal Alliance Company invites you to take part in three workshops devoted to the legal aspects of medicines advertisement and promotion on the web-sites, social networks, blogs, and mobile applications/programs.

The workshops are developed specially for marketing and brand-managers of RX and OTC medicines to equip them with the necessary enforcement experience and knowledge in medicines promotion on the Internet, in particular:

  • Workshop 1 - Promotion of medicines on the web-sites - 1 October.
  • Workshop 2 – Medicines promotion on YouTube, social networks and blogs - 15 October.
  • Workshop 3 - Medicines promotion on the mobile applications and special programs - 29 October.

During the event, we will discuss more closely all-important directions of promotion - from the advertisement rules to the questions related to promotion campaigns and focus on every individual case of the participating companies. Our professional speakers are:

  • Nataliia Abramovych, associate, mediator at Legal Alliance Company;
  • Khrystyna Sushkevych, associate at Legal Alliance Company;
  • Oleksii Bezhevets, attorney-at-law, partner at Legal Alliance Company;
  • Andrii Gorbatenko, attorney-at-law, partner at Legal Alliance Company.

Marketing and brand-managers, BD-managers, lawyers of pharmaceutical companies, managers of Internet resources are invited to participate.


ORGANIZATIONAL ISSUES

Working languages: Ukrainian and Russian.

Participation fee: UAH 2,000. If you pay for 3 workshops, the additional discount is -20% (UAH 4,800). Special discount 20% for clients of Legal Alliance Company.

Preliminary registration of participants and accreditation of mass media required.

For more details call at: +38 (044) 425 4050, news@l-a.com.ua or marketing@l-a.com.ua.

We will be glad to see you and your colleagues among the participants of the event!


WORKSHOPS AGENDA

WORKSHOP 1. Promotion of medicines on websites.

9:30 - 10:00 Registration. Welcome coffee.

10:00 - 10:50 Website as an instrument to promote medicines:

  • Details of RX medicines promotion on the web-sites, information portals.
  • Ways to promote OTC medicines on the web-sites.
  • Special offers and discounts.
  • Issues related to the medicines promotion on the web-sites (language aspect, intellectual property rights, domain names, personal data).

10:50 - 11:10 Coffee break.

11:10 - 11:40 Contextual advertising. Is it worth it or not?

  • With which medicines can you use contextual advertising.
  • Requirements for the medicines contextual promotion.

11:40 - 12:00 Discussion. Questions and answers.

WORKSHOP 2. Medicines promotion on YouTube, social networks and blogs.

9:30 - 10:00 Registration. Welcome coffee.

10:00 - 10:50 YouTube and social networks.

  • Ways to promote medicines on YouTube, Facebook and Instagram.
  • Online sponsorship.
  • On-line platforms using in the healthcare fields.

10:50 - 11:10 Coffee break.

11:10 - 11:40 Work with bloggers.

  • Blogger, is he or she a public person? Ways to promote medicines on the blogs.
  • How to organize a legal relationship with the bloggers.

11:40 - 12:00 Discussion. Questions and answers.

WORKSHOP 3. Medicines promotion on the mobile applications and special programs.

9:30 - 10:00 Registration. Welcome coffee.

10:00 - 10:50 Promotion on the mobile applications and special programs.

  • Difference between mobile applications promotions for healthcare professionals and patients.
  • How to place promotional materials in mobile applications and programs.

10:50 - 11:10 Coffee break.

11:10 - 11:40 Issues related to mobile applications function and medicines promotion with their use.

11:40 - 12:00 Discussion. Questions and answers.


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