Advertisement and promotion of medicines on the Internet: a series of seminars
1, 15, 29 October 2019
10:00 - 12:00
Conference hall of Business Centre “Illinsky”
8 Illinska Str.
Legal Alliance Company invites you to take part in three workshops devoted to the legal aspects of medicines advertisement and promotion on the web-sites, social networks, blogs, and mobile applications/programs.
The workshops are developed specially for marketing and brand-managers of RX and OTC medicines to equip them with the necessary enforcement experience and knowledge in medicines promotion on the Internet, in particular:
- Workshop 1 - Promotion of medicines on the web-sites - 1 October.
- Workshop 2 – Medicines promotion on YouTube, social networks and blogs - 15 October.
- Workshop 3 - Medicines promotion on the mobile applications and special programs - 29 October.
During the event, we will discuss more closely all-important directions of promotion - from the advertisement rules to the questions related to promotion campaigns and focus on every individual case of the participating companies. Our professional speakers are:
- Nataliia Abramovych, associate, mediator at Legal Alliance Company;
- Khrystyna Sushkevych, associate at Legal Alliance Company;
- Oleksii Bezhevets, attorney-at-law, partner at Legal Alliance Company;
- Andrii Gorbatenko, attorney-at-law, partner at Legal Alliance Company.
Marketing and brand-managers, BD-managers, lawyers of pharmaceutical companies, managers of Internet resources are invited to participate.
ORGANIZATIONAL ISSUES
Working languages: Ukrainian and Russian.
Participation fee: UAH 2,000. If you pay for 3 workshops, the additional discount is -20% (UAH 4,800). Special discount 20% for clients of Legal Alliance Company.
Preliminary registration of participants and accreditation of mass media required.
For more details call at: +38 (044) 425 4050, news@l-a.com.ua or marketing@l-a.com.ua.
We will be glad to see you and your colleagues among the participants of the event!
WORKSHOPS AGENDA
WORKSHOP 1. Promotion of medicines on websites. |
9:30 - 10:00 Registration. Welcome coffee. 10:00 - 10:50 Website as an instrument to promote medicines:
10:50 - 11:10 Coffee break. 11:10 - 11:40 Contextual advertising. Is it worth it or not?
11:40 - 12:00 Discussion. Questions and answers. |
WORKSHOP 2. Medicines promotion on YouTube, social networks and blogs. |
9:30 - 10:00 Registration. Welcome coffee. 10:00 - 10:50 YouTube and social networks.
10:50 - 11:10 Coffee break. 11:10 - 11:40 Work with bloggers.
11:40 - 12:00 Discussion. Questions and answers. |
WORKSHOP 3. Medicines promotion on the mobile applications and special programs. |
9:30 - 10:00 Registration. Welcome coffee. 10:00 - 10:50 Promotion on the mobile applications and special programs.
10:50 - 11:10 Coffee break. 11:10 - 11:40 Issues related to mobile applications function and medicines promotion with their use. 11:40 - 12:00 Discussion. Questions and answers. |